You Are Your Own Best Marketing Rep!

Once you’ve done the mental work, there comes a point you have to throw yourself into action and put your heart on the line.

Phil Jackson

Getting into Action!

“Your plan will never be perfect or complete. Get over it and go forward,” instructs Lee Silber, author of Self-Promotion for the Creative Person.

If you read last week’s marketing tip (posted here on the blog, January 2), you may have taken the suggestion of connecting a networking source (or sources) with an idea (or ideas) to create a new marketing idea (or ideas).

Now it’s time to put that idea (or ideas) into action.

Action steps can include creating a “to do” list, a time-line and/or calendar. By writing down what you want to do, need to do, and are going to do, you begin the process of committing to a program of action for yourself.

Time lines and/or calendars help prioritize and organize when you are going to follow through with each of your ideas. These tools help you create goals and deadlines that will keep you on top of self-promoting your book.

You might want to include in your time line/calendar the date you want to begin implementing your marketing ideas, and any subsequent dates when you want to follow up with the idea and (if there is one) a date of completion.

For example:

To Do List Items:

1. Create email flyer re: book publication and where book can be purchased
2. Mass email flyer to friends, family & other contacts

Time Line:

January 9-15: Create e-flyer; Check email contact list and add necessary addresses
January 16: Send email en mass to all contacts
January 17-24: Revise flyer…add/delete information, change look of flyer, etc.; Research new contacts.
January 25-31: Send new flyer out again to all contacts.
February 1-7: Assess progress. Is this strategy working well? How can I revise it to get more out of it? (i.e., can you attach a “personal” email along with this, asking for support to pass the information along, adding reviews of the book); How often do I want to/need to send out continual eflyers.
February 8: Write down new plan of action for e-flyers; Create new goals/dates/deadlines.

I know this is pretty simplistic information. But simple = doable, and doable means you can get something done. Hence: action. And forward action, as Lee Silber suggests. So I’ll leave you with the great words of Nike – “Just do it!”