Monday, November 14, 2005

Newsletter, Edition II

THE AUTHOR’S ADVOCATE
The DPP Authors’ Newsletter
EDITION II
November 14, 2005



REMINDER: If you haven’t sent me your book’s copyright date yet, please send it to me ASAP to DigitalPulp
Pub@aol.com. Thanks, Nicky


"I think I did pretty well, considering I started out with nothing but a bunch of blank paper."
Steve Martin


YOU ARE YOUR OWN BEST MARKETING REP!


I never travel without my diary. One must always have something sensational to read on the train. –Gwendolyn to Cecily in Oscar Wilde’s THE IMPORTANCE OF BEING EARNEST

EXPOSURE


Always travel with a piece of your work. Read it on trains, planes, and automobiles (unless you’re conducting, piloting, or driving of course). Carrying your book, manuscript (even if it’s not finished), e-reader (with your work on it), might just start a conversation, which might lead to an interest in your work, which might lead to a sale, which might lead to word-of-mouth marketing, which might lead to more sales!

In other words: Exposure, Exposure, Exposure!

No one can talk about your work better than you. So talk it up! Having your work with you is the best way to sell it. If you have a PDA we will be glad to show you how you can carry your book with you. I carry my e-reader everywhere and I solicit a lot of interest with it. I get to introduce people to the idea of reading works in a digital format, talk about DPP, our authors, and talk about my own writing. It sparks interest and provides EXPOSURE!

Come December we will be sending you postcards with your book cover on the front and information about you and your book on the back (as well as information about how to buy your book from the DPP Bookstore). These will also be a handy tool to carry with you to get the word out about you and your book- YIPEE!: More EXPOSURE!

So… EXPOSE YOURSELF (well, you as an author, not you naked- unless of course you are selling a pornography book and, then, by all means- go to town!), EXPOSE YOUR BOOK!
EXPOSURE is one of the best marketing tools in town! In the words of Nike: “Just do it!”- whenever you can, wherever you can, as much as you can!
WHAT’S GOING ON AT DPP…

On the Move…


We are moving our offices! As most of you know I have had e-mail problems due to the move, but they will hopefully be resolved in the next week or so. However, that hasn’t hampered mine, or anyone else’s, excitement over the venture! Our new offices are right in the heart of downtown Palm Springs which puts us in the middle of everything. The new space also serves us better in terms of our technology. Better use of our technology serves us, so we can better serve YOU! A complete win-win situation!

We invite you to come visit whenever you need a Palm Springs get-away!

DON’T escape THE BLOG!
Part II

The Digital Pulp Blog has been up and running for four days now. If you haven’t had a chance to visit the blog, please do (http://digitalpulppublishing.blogspot.com/)! This weekly newsletter is posted there as well as a short piece I wrote. I encourage comments and please feel free to post a short piece of your own, if you like…but better yet: CREATE YOUR OWN BLOG! (Aha- another marketing idea!)
Blogs are really great tools to get your name out there! You can write ANYTHING you want and get feedback, if you so desire. It’s another link to get people to know you’re out there. You can market your book- post excerpts, link to your own website (if you have one), post reviews- whatever you like!
If you’re interested (which I encourage you to be), please e-mail me back and let me know and I will send you the information about how to create one (FOR FREE!).
Don’t just sit there with a blog in your throat- get it out on the world wide web!
Newsletter Feedback

I received some excellent feedback last week from one of our authors on last week’s newsletter. I was offered some terrific suggestions about how to make this weekly rag more helpful and interesting for all of us. I plan to start implementing some of them two weeks from now (not one week from now because of the move and Thanksgiving- how early it’s come this year!).

If any one of you has suggestions- SEND ‘EM MY WAY! Please and thank you.



Write on,

Nicky

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