Nicky - I want to thank you for sharing all your creative ideas. No doubt it's your background as actress, director, producer, teacher and writer that adds to the mix.Whatever it is, I for one am glad to know you.
Fran Silverman, publisher of Book Promotion Newsletter, http://www.bookpromotionnewsletter.com, and host of Book Marketing with Fran on Achieve Radio. http://www.achieveradio.com
Hi! Love your blog articles. A passionate fan for years so I started my own blog :-) science-fiction@theblogverse.com
Friday, August 18, 2006
Tuesday, August 15, 2006
eBooks: A Great Way to Publish!
It’s in the news every day – Sony is touting their new eBook Reader; Dan Brown, best-selling author of The Da Vinici Code and Angels and Demons is heralding the benefits that eBooks have for readers and authors alike; traditional publishers like Random House and big companies like Google are climbing on the band wagon and launching eBook divisions. eBooks and ePublishing are steadily growing businesses.
Mind you, you may find what I have to say here biased or bravado-ist (I just made that word up…I like it) – after all, I work for a digital publishing company. But eBooks aren’t my thing. Or at least they weren’t my thing until a short time ago. I love books -- hardcover, paperback- whatever. I love the way books feel, the way they look, the way they smell. I am a reader. And a writer. And the idea of reading books or writing books that are, well, “out there” in cyberspace, seems, or I should say seemed odd to me. Uncomfortable. Even scary.
But my perspective has changed. As has my comfort level. And my fear is…gone. Poof! Really. Here’s why: Digital publishing and eBooks are not meant to replace traditional books. Not at all. They’re here as another avenue to read, write, and publish. And that’s cool. You have my personal testimony on this one. You could call me a personal case study (though no one has called me that yet).
I have found eBooks incredibly useful. My venue of choice for reading is my eBook reader. I’ve had up to ten books on it (it holds up to 100) and taken it with me on weekend vacations, and it doesn’t add any extra weight or space to my bag that ten paperbacks normally would.
I love my eBook reader at night when I read in bed because mine has a backlight and I can fall asleep reading it in the dark and it turns itself off. I can use the cool tools it provides like book marking and note making, and it makes for a great conversation piece in coffee houses (if you’re reading your eBook reader, PDA, Smart Phone, etc – probably not if you just walk up to a total stranger and start talking about eBooks…They might not be really interested when they’re in the middle of reading Kierkegaard or having some deep, intense conversation with their significant other).
Because I work for a digital publishing company…Bear with me as I insert a shameless promo here: DigitalPulp Publishing (that’s the company I work for), publishes and promotes new and lesser-known authors. We also have a division called DPPpress, which teams with self and independent publishers to distribute their books in our eBookstore, the DPPstore. Did you get all that?! Shameless promotion complete.
So as I was saying: because I work for a digital publishing company, I have had the opportunity to do a lot of research into eBooks and ePublishing. What I’ve found is that there is no reason not to publish digitally.
Bestselling author, M.J. Rose, published Lip Service as an eBook before it went to traditional print. She was able to test market her book by doing this, garner an audience, and shoot to the top in the book world.
Dan Brown who sold millions of copies of his books Angels and Demons and The Da Vinici Code in traditional print, is now selling them just as readily in eBook format. Along with the above mentioned titles, two more of Brown’s books, The Digital Fortress and Deception Point have made the top ten of the bestseller fiction eBooks list.
And the stats are in: the August, 2006 ABA report found eBooks, with sales of $1.4 million, rose 40.3%, and are up 26.3% for the year to date.
There are eBook readers out there and they’re buying eBooks. It’s about choice. Digital publishing gives readers more options. And it gives authors and publishers lots more options too.
As an author you have a vast amount of creative freedom. You can easily change cover and content with little to no cost. You can publish in installments. And, with most ePublishing companies (such as DigitalPulp Publishing), you bypass the “middle people”, i.e. agents, which means you get a much larger share of your book sale profits.
Because eBooks cost so little to produce, publishers can take greater risks with lesser-known authors and alternative stories.
For both authors and publishers eBooks offer another means of exposure and an additional venue for reaching a greater audience. Some readers like hardcover, others paperback and still others, audio books. eBooks provide readers with another choice. And eBooks give publishers and authors an opportunity to gain new readership, exposure and sales.
Why publish eBooks? Why not?!
Dennis Lid said...
Nicky,This is a good piece; it's straight to the point. Your final line says it all: "Why eBooks? Why not?" I like your blog.
Mind you, you may find what I have to say here biased or bravado-ist (I just made that word up…I like it) – after all, I work for a digital publishing company. But eBooks aren’t my thing. Or at least they weren’t my thing until a short time ago. I love books -- hardcover, paperback- whatever. I love the way books feel, the way they look, the way they smell. I am a reader. And a writer. And the idea of reading books or writing books that are, well, “out there” in cyberspace, seems, or I should say seemed odd to me. Uncomfortable. Even scary.
But my perspective has changed. As has my comfort level. And my fear is…gone. Poof! Really. Here’s why: Digital publishing and eBooks are not meant to replace traditional books. Not at all. They’re here as another avenue to read, write, and publish. And that’s cool. You have my personal testimony on this one. You could call me a personal case study (though no one has called me that yet).
I have found eBooks incredibly useful. My venue of choice for reading is my eBook reader. I’ve had up to ten books on it (it holds up to 100) and taken it with me on weekend vacations, and it doesn’t add any extra weight or space to my bag that ten paperbacks normally would.
I love my eBook reader at night when I read in bed because mine has a backlight and I can fall asleep reading it in the dark and it turns itself off. I can use the cool tools it provides like book marking and note making, and it makes for a great conversation piece in coffee houses (if you’re reading your eBook reader, PDA, Smart Phone, etc – probably not if you just walk up to a total stranger and start talking about eBooks…They might not be really interested when they’re in the middle of reading Kierkegaard or having some deep, intense conversation with their significant other).
Because I work for a digital publishing company…Bear with me as I insert a shameless promo here: DigitalPulp Publishing (that’s the company I work for), publishes and promotes new and lesser-known authors. We also have a division called DPPpress, which teams with self and independent publishers to distribute their books in our eBookstore, the DPPstore. Did you get all that?! Shameless promotion complete.
So as I was saying: because I work for a digital publishing company, I have had the opportunity to do a lot of research into eBooks and ePublishing. What I’ve found is that there is no reason not to publish digitally.
Bestselling author, M.J. Rose, published Lip Service as an eBook before it went to traditional print. She was able to test market her book by doing this, garner an audience, and shoot to the top in the book world.
Dan Brown who sold millions of copies of his books Angels and Demons and The Da Vinici Code in traditional print, is now selling them just as readily in eBook format. Along with the above mentioned titles, two more of Brown’s books, The Digital Fortress and Deception Point have made the top ten of the bestseller fiction eBooks list.
And the stats are in: the August, 2006 ABA report found eBooks, with sales of $1.4 million, rose 40.3%, and are up 26.3% for the year to date.
There are eBook readers out there and they’re buying eBooks. It’s about choice. Digital publishing gives readers more options. And it gives authors and publishers lots more options too.
As an author you have a vast amount of creative freedom. You can easily change cover and content with little to no cost. You can publish in installments. And, with most ePublishing companies (such as DigitalPulp Publishing), you bypass the “middle people”, i.e. agents, which means you get a much larger share of your book sale profits.
Because eBooks cost so little to produce, publishers can take greater risks with lesser-known authors and alternative stories.
For both authors and publishers eBooks offer another means of exposure and an additional venue for reaching a greater audience. Some readers like hardcover, others paperback and still others, audio books. eBooks provide readers with another choice. And eBooks give publishers and authors an opportunity to gain new readership, exposure and sales.
Why publish eBooks? Why not?!
Dennis Lid said...
Nicky,This is a good piece; it's straight to the point. Your final line says it all: "Why eBooks? Why not?" I like your blog.
Monday, August 07, 2006
Glenda Wilson said...
There’s More In The Store Than The Store:
“eBooks for Kids”…amazing how time has a way of connecting our little people to so many channels. Now it’s the internet. The speed of growth on the information super highway seems to match our fascination and hunger to feed creative souls – including the souls of our children. I have often wondered how information would be passed along to our children; particularly those great treasures in books. The Arabian Knights, Little Women, Pollyanna, Peter Pan, The Secret Garden…and so many, many more are now at the fingertips of those small fingers as they explore “The Store”. Maybe it’s just up to me to direct my own next generation as to what’s in the store!
“eBooks for Kids”…amazing how time has a way of connecting our little people to so many channels. Now it’s the internet. The speed of growth on the information super highway seems to match our fascination and hunger to feed creative souls – including the souls of our children. I have often wondered how information would be passed along to our children; particularly those great treasures in books. The Arabian Knights, Little Women, Pollyanna, Peter Pan, The Secret Garden…and so many, many more are now at the fingertips of those small fingers as they explore “The Store”. Maybe it’s just up to me to direct my own next generation as to what’s in the store!
Jeannie Sloan said...
Nicky- Thanks for this wonderful Blog. Very informative and there are some terrific responses from your writers. While my personal favs range from Jim Harrison to T. Jefferson Parker to Tom McGuane, I love to venture out and enjoy new worlds. thank you for this, and I look forward to logging onto this site on a more regular basis.
Wednesday, August 02, 2006
Author! Author!
Innerview
with C.A. Scott
What is your ideal writing environment?
My home office, my own sanctuary, with no one else around and just the right music playing for the scene/story. Solitude is vital; I don’t work well with an audience. I have one of those Ray Bradbury style offices just full of artwork and books and toys and things, and my iMac on this very skiffy corner desk made of metal and black panels. And whether it’s Nine Inch Nails or Morcheeba or Audioslave or Steely Dan, well... I’ve got something like 6000 songs on my hard drive, all different genres, and I was raised on movies and MTV, right? So everything’s got a soundtrack in my head. And music really gets me into the right frame of mind to write.
What authors inspire you most?
Anyone who writes for some reason other than just to entertain. I’m interested in authors who have something to say: George Orwell, for example, and Alan Moore. I don’t necessarily read a lot of other people who are writing in a similar genre to my own -- mainly because if anyone out there were putting out the kind of story I want to read, then I wouldn’t have to write it myself!
That said, I am also a fan of Neil Gaiman and Jonathan Letham, Reinaldo Arenas and Theodore Sturgeon... guys who can do the kind of linguistic acrobatics I feel like I’ll never be able to pull off. You know: people who write in that style you have to read out loud because of how awesome the words feel in your mouth.
I am a huge fan, to this day, of the sci-fi grandmasters: Heinlein, Ellison, Silverberg, Frederick Pohl... Even when they’re bad, they’re good. And when they’re good, watch out!
What do you do when you aren’t feeling inspired or motivated to write?
Music does it almost every time. The right soundtrack will take you where you need to go...
I’ve found that generally writer’s block is my subconscious mind’s way of saying, “Hey, you’re going the wrong direction in this story, here.” So if I back up and listen to the story, the characters, etc. they’ll tell me what’s wrong and we can move on. Or I switch from one story (better yet, one kind of thing entirely) to another for a shot in the arm. I finished two lousy novels in college that way, one fantasy and one science fiction, by jumping back and forth between them. They weren’t any good, but they were complete stories, and that’s something...
I’m a perfectionist (an editor by profession), so I’m not going to put anything out before the world unless I feel like it won’t embarrass me or the characters in it. So when I can’t come up with something new, I’m usually editing (what some authors call “rewriting”). I read over and over, sometimes out loud, and fix what doesn’t work. That’ll often jumpstart me into the next scene.
Talk a bit about Diego Lee – the character that haunted you (and prompted you to write Racing History)?
He’s in many ways my alter ego, I suppose. Here’s this guy who just wanted to live a simple life doing the stuff he loves -- contributing to the world in the way he was born to do. But the civilization he lives in values other things more, things like conformity and following the rules and learning how to be a good salesman. So he’s kinda’ forced by circumstances to become what some people might consider a bad guy. A criminal. But iconoclasts are the only people who really ever change the world for good. And the society he lives in really needs changing.
We have a love/hate relationship, Diego and I. He surely got tired trying to talk to a silly teenage girl who thought he was nothing but a cool Han Solo rip-off, so he went away in disgust for a few years. When he came back, he was so impatient to get his story done that he turned me into an obsessive-compulsive nutcase for several years. I love spending time with him, and I’ve found so do most other people who get to know him. He’s like one of those guys you love to party with, even though you’d be scared to actually live with him.
But over the course of the story, he does work out some of the insanity. Enough at least to function on a more ordinary level. Unfortunately for him, the Universe needs him the way he is, and that’s not necessarily good for the psyche. But it does make for rollicking fun in fiction form. Let’s face it, happy and contented people make really boring characters anyway...
There are 7 episodes in volume I, 5 volumes in the Racing History series. What is the magic that keeps that story going for so long?
I think it’s is the continual change of venue, style, characters, etc. From episode to episode, and especially from volume to volume. Each has its own mood and theme. Diego’s really the only constant in this story. He’s like the car you’re riding in on this long, crazy road trip. And you’re never quite sure whether the car’s going to break down or not. Sometimes it does. And that in itself becomes part of the adventure.
If you want to tell the story of how some apparent nobody can literally change history, it’s inevitably going to be a big one. If Diego were some military dude or something, maybe he could jump right out of officer’s training and into the world-saving business. If he were some freakin’ nobleman, he’d have it all in the palm of his hand to start with. But I have to take this total lowlife and put him in a position of power -- and if you do that with any realism at all, it’s going to take a lot of twists and turns to get him there.
I’ve had friends like him, too. People to whom more seems to happen in just a few years than goes on in most people’s lifetimes. They’re the most interesting folks I’ve ever known. So there ya’ go.
I love this description about Racing History: “space opera with a cyberpunk attitude and a touch of film noir.” Can you speak to that a bit? What is the best definition, in your opinion, of cyberpunk? And explain how the three genres mix.
Well, space opera nowadays almost exclusively means war stories set in space with great generals and things as the main characters. You know the type, they usually start, “Fleet Admiral Goran Xeitgeist strode confidently across the spacious bridge of the Imperial Ship of the Line Interceptor...” Now, I realize there are people who like that sort of thing, but to be honest, my reaction is, “Blyeach!”
And cyberpunk has been defined a dozen different ways by a hundred different people. But I think of it as technology-obsessed dystopian fiction that tends to be rather insular in its venue. In the cyberpunk future, very often people haven’t made it off Earth yet; they’re much more interested in virtual entertainments... And that hits a little too close to home for me; I still believe in the dream, y’know? I was born in the year of the first moon-landing, after all.
Character tends to fall by the wayside in a lot of these things. People are stereotypes or at the very least slaves to their plot devices. I loved Neuromancer (talk about amazing feats of language!), but really when you get to the end, what’s changed? Nothing. The characters haven’t learned a thing from their experience, and they just go back to their crappy little lives.
Film noir is all about character. It’s about psychological weirdness, the dark side of life, and people just trying to get by. It’s gritty and full of fantastic dialog. The people in those stories are seldom “important” in any real way. And they either learn from their mistakes or die.
So I call my work “space-punk.” You got the epic adventure of space opera with cyberpunk style characters who live in a film-noir-ish world. It’s intensely character driven, heavy on thematics, and cool as hell. I think it would make a great comic series, actually. But that’s for later. Right now, it’s prose fiction as addictive drug: Once you try it, you can’t help coming back for a fix over and over again.
Got a favorite quote?
Not sure whether you mean in general or from RH. In general, my favorite of those I’ve come across lately is this thing from Henry David Thoreau: “The greater part of what my neighbors call good I believe in my soul to be bad, and if I repent of anything, it is very likely to be my good behavior. What demon possessed me that I behaved so well?”
An appropriate quote for Racing History might be “People shouldn’t be afraid of their governments; governments should be afraid of their people.” Unfortunately, I didn’t write that.
You can imagine that from a series as hefty as RH is, there’d be quite a few favorite quotes... I enjoy dialog probably more than anything else in writing. That’s part of the film noir thing, I guess. So let’s end on this one:
“Some days I feel like my life is just one big painting full of melting clocks and giraffes on fire.”
—Diego-Alain Lee, 2255
Racing History is an ambitious, sci-fi series that proudly flaunts its appreciation for pop culture: music, film, comics, television, videogames, and yes literature of all kinds. In her episodic series, C.A. Scott dares to challenge many of today’s boundaries in science fiction. This is the full story of a singular moment in history, not Earth history or human history but all of history — the story of everybody — and the how and why that make all the difference. This is epic space-punk: space opera with a cyberpunk attitude and a touch of film noir.
“Scott is an excellent storyteller,” says DPP critic Jacki Buck. “The settings are fascinating –rich and intricate, and the characters are well thought out and completely believable even within their fictitious scope.”
A scientific journalist and editor, C.A. Scott is author of many articles and magazine supplements covering biotechnology. As a technical editor, she has been a guest at several west-coast science fiction conventions. Science fiction is her passion.
with C.A. Scott
What is your ideal writing environment?
My home office, my own sanctuary, with no one else around and just the right music playing for the scene/story. Solitude is vital; I don’t work well with an audience. I have one of those Ray Bradbury style offices just full of artwork and books and toys and things, and my iMac on this very skiffy corner desk made of metal and black panels. And whether it’s Nine Inch Nails or Morcheeba or Audioslave or Steely Dan, well... I’ve got something like 6000 songs on my hard drive, all different genres, and I was raised on movies and MTV, right? So everything’s got a soundtrack in my head. And music really gets me into the right frame of mind to write.
What authors inspire you most?
Anyone who writes for some reason other than just to entertain. I’m interested in authors who have something to say: George Orwell, for example, and Alan Moore. I don’t necessarily read a lot of other people who are writing in a similar genre to my own -- mainly because if anyone out there were putting out the kind of story I want to read, then I wouldn’t have to write it myself!
That said, I am also a fan of Neil Gaiman and Jonathan Letham, Reinaldo Arenas and Theodore Sturgeon... guys who can do the kind of linguistic acrobatics I feel like I’ll never be able to pull off. You know: people who write in that style you have to read out loud because of how awesome the words feel in your mouth.
I am a huge fan, to this day, of the sci-fi grandmasters: Heinlein, Ellison, Silverberg, Frederick Pohl... Even when they’re bad, they’re good. And when they’re good, watch out!
What do you do when you aren’t feeling inspired or motivated to write?
Music does it almost every time. The right soundtrack will take you where you need to go...
I’ve found that generally writer’s block is my subconscious mind’s way of saying, “Hey, you’re going the wrong direction in this story, here.” So if I back up and listen to the story, the characters, etc. they’ll tell me what’s wrong and we can move on. Or I switch from one story (better yet, one kind of thing entirely) to another for a shot in the arm. I finished two lousy novels in college that way, one fantasy and one science fiction, by jumping back and forth between them. They weren’t any good, but they were complete stories, and that’s something...
I’m a perfectionist (an editor by profession), so I’m not going to put anything out before the world unless I feel like it won’t embarrass me or the characters in it. So when I can’t come up with something new, I’m usually editing (what some authors call “rewriting”). I read over and over, sometimes out loud, and fix what doesn’t work. That’ll often jumpstart me into the next scene.
Talk a bit about Diego Lee – the character that haunted you (and prompted you to write Racing History)?
He’s in many ways my alter ego, I suppose. Here’s this guy who just wanted to live a simple life doing the stuff he loves -- contributing to the world in the way he was born to do. But the civilization he lives in values other things more, things like conformity and following the rules and learning how to be a good salesman. So he’s kinda’ forced by circumstances to become what some people might consider a bad guy. A criminal. But iconoclasts are the only people who really ever change the world for good. And the society he lives in really needs changing.
We have a love/hate relationship, Diego and I. He surely got tired trying to talk to a silly teenage girl who thought he was nothing but a cool Han Solo rip-off, so he went away in disgust for a few years. When he came back, he was so impatient to get his story done that he turned me into an obsessive-compulsive nutcase for several years. I love spending time with him, and I’ve found so do most other people who get to know him. He’s like one of those guys you love to party with, even though you’d be scared to actually live with him.
But over the course of the story, he does work out some of the insanity. Enough at least to function on a more ordinary level. Unfortunately for him, the Universe needs him the way he is, and that’s not necessarily good for the psyche. But it does make for rollicking fun in fiction form. Let’s face it, happy and contented people make really boring characters anyway...
There are 7 episodes in volume I, 5 volumes in the Racing History series. What is the magic that keeps that story going for so long?
I think it’s is the continual change of venue, style, characters, etc. From episode to episode, and especially from volume to volume. Each has its own mood and theme. Diego’s really the only constant in this story. He’s like the car you’re riding in on this long, crazy road trip. And you’re never quite sure whether the car’s going to break down or not. Sometimes it does. And that in itself becomes part of the adventure.
If you want to tell the story of how some apparent nobody can literally change history, it’s inevitably going to be a big one. If Diego were some military dude or something, maybe he could jump right out of officer’s training and into the world-saving business. If he were some freakin’ nobleman, he’d have it all in the palm of his hand to start with. But I have to take this total lowlife and put him in a position of power -- and if you do that with any realism at all, it’s going to take a lot of twists and turns to get him there.
I’ve had friends like him, too. People to whom more seems to happen in just a few years than goes on in most people’s lifetimes. They’re the most interesting folks I’ve ever known. So there ya’ go.
I love this description about Racing History: “space opera with a cyberpunk attitude and a touch of film noir.” Can you speak to that a bit? What is the best definition, in your opinion, of cyberpunk? And explain how the three genres mix.
Well, space opera nowadays almost exclusively means war stories set in space with great generals and things as the main characters. You know the type, they usually start, “Fleet Admiral Goran Xeitgeist strode confidently across the spacious bridge of the Imperial Ship of the Line Interceptor...” Now, I realize there are people who like that sort of thing, but to be honest, my reaction is, “Blyeach!”
And cyberpunk has been defined a dozen different ways by a hundred different people. But I think of it as technology-obsessed dystopian fiction that tends to be rather insular in its venue. In the cyberpunk future, very often people haven’t made it off Earth yet; they’re much more interested in virtual entertainments... And that hits a little too close to home for me; I still believe in the dream, y’know? I was born in the year of the first moon-landing, after all.
Character tends to fall by the wayside in a lot of these things. People are stereotypes or at the very least slaves to their plot devices. I loved Neuromancer (talk about amazing feats of language!), but really when you get to the end, what’s changed? Nothing. The characters haven’t learned a thing from their experience, and they just go back to their crappy little lives.
Film noir is all about character. It’s about psychological weirdness, the dark side of life, and people just trying to get by. It’s gritty and full of fantastic dialog. The people in those stories are seldom “important” in any real way. And they either learn from their mistakes or die.
So I call my work “space-punk.” You got the epic adventure of space opera with cyberpunk style characters who live in a film-noir-ish world. It’s intensely character driven, heavy on thematics, and cool as hell. I think it would make a great comic series, actually. But that’s for later. Right now, it’s prose fiction as addictive drug: Once you try it, you can’t help coming back for a fix over and over again.
Got a favorite quote?
Not sure whether you mean in general or from RH. In general, my favorite of those I’ve come across lately is this thing from Henry David Thoreau: “The greater part of what my neighbors call good I believe in my soul to be bad, and if I repent of anything, it is very likely to be my good behavior. What demon possessed me that I behaved so well?”
An appropriate quote for Racing History might be “People shouldn’t be afraid of their governments; governments should be afraid of their people.” Unfortunately, I didn’t write that.
You can imagine that from a series as hefty as RH is, there’d be quite a few favorite quotes... I enjoy dialog probably more than anything else in writing. That’s part of the film noir thing, I guess. So let’s end on this one:
“Some days I feel like my life is just one big painting full of melting clocks and giraffes on fire.”
—Diego-Alain Lee, 2255
Racing History is an ambitious, sci-fi series that proudly flaunts its appreciation for pop culture: music, film, comics, television, videogames, and yes literature of all kinds. In her episodic series, C.A. Scott dares to challenge many of today’s boundaries in science fiction. This is the full story of a singular moment in history, not Earth history or human history but all of history — the story of everybody — and the how and why that make all the difference. This is epic space-punk: space opera with a cyberpunk attitude and a touch of film noir.
“Scott is an excellent storyteller,” says DPP critic Jacki Buck. “The settings are fascinating –rich and intricate, and the characters are well thought out and completely believable even within their fictitious scope.”
A scientific journalist and editor, C.A. Scott is author of many articles and magazine supplements covering biotechnology. As a technical editor, she has been a guest at several west-coast science fiction conventions. Science fiction is her passion.
You Are Your Own Best Marketing Rep!
My Two Cents on Book Sense
The real purpose of books is to trap the mind into doing its own thinking.
- Christopher Morley
Every two weeks for the last nine months I have written a marketing tip for this newsletter. Most of the tips are based on my own personal experience coupled with information, facts and expertise from marketing experts or from others in the creative fields.
I wanted to seize the opportunity this week to recognize the books and the authors who I have turned to time and again to help me write this column. I also wanted to make available, to all who are interested, information about the books I use the most, in case you are curious about gathering more marketing and promotional ideas.
Different books may tout the same techniques or ideas – but you may find you tend to like one author’s or expert’s style more than another’s. You may also find that you enjoy merging ideas, strategies and styles to create your own. That’s what I have found works best for me. This is also why I tend to draw ideas from so many different books.
I call my reliance on all kinds of books for ideas and techniques “book sense”. I devour books on writing and creativity and draw from many viewpoints, styles and expertise to help me formulate and grow my own. I do the same when it comes to marketing and promotion.
It makes sense to me to draw from as many resources as possible to get the most out of myself for myself. If an idea or method works for one person, I am always game to try it and tweak it to suit my style and my objective(s).
However, that doesn’t mean I get into action right away.
I do believe that some of the same things that hold some of us back as authors are the same things that can hold us back from self-promotion: procrastination, perfectionism and the inner critic.
Back in December, 2005 I wrote a marketing tip called One Small Step and followed it up two weeks later with Steppin’ On. The tips were about taking the first step – just a small step – towards marketing your book, and then, subsequently, adding on another step or two.
Personal experience combined with “book sense” helped me write those two articles. Sometimes, just thinking about promoting myself and my work is overwhelming. Dr. Robert Maurer’s One Small Step Can Change Your Life: The Kaizen Way has helped me learn to break down the bigger picture, including my goals, into small, small steps. Once I was able to practice that technique, I could apply it to any marketing idea I wanted to garner results.
Another book I used for the same articles was The Nine Modern Day Muses (and a Bodyguard): 10 Guides to Creative Inspiration for Artists, Poets, Lovers, and Mortals Wanting to Live a Dazzling Existence, by Jill Badonsky, M.Ed.
For inspiration, support, and tried-and-true ideas, I utilize The Nine Modern Day Muses almost all the time. Badonsky has updated the Muses of Ancient Greece into contemporary Muses who help you get started with things (Marge – who believes in breaking things down into 15-minute increments), try new things (Albert – who believes everything you do is relative to whether you think you can do it), and who help you believe in yourself and what you are doing (Muse Song and Arnold, the Bodyguard).
Badonsky’s book has helped me think out of the box when it comes to marketing. Albert, the Muse of imagination and innovation, has inspired me with humor, encouraged me to merge two old ideas, or two or more completely seemingly unassociated ideas, to create a new one, and to look at things and do things differently.
Because marketing takes time and money (both of which many of us authors have little of), thinking out of the box becomes essential. Lee Silber’s Self-Promotion for the Creative Person is an excellent resource, especially for coming up with and expanding upon off-the-beaten path marketing ideas: Ideas that use more brain than buck.
And speaking of lots and lots of bang for (mostly) less buck or for free, some of the best tips and strategies I have found have come from Guerrilla Marketing for Writers, by Jay Conrad Levinson, Rick Frishman and Michael Larsen. I suppose I should be careful when I say “the best”. It really all amounts to style. I love the way Badonsky, Silber and the Levinson-Frishman-Larsen book are written. They’re fun with a hint of wacky and written in a more conversational spirit than most how-to books.
But how-to books that offer lots of structure help disorganized little-ol’-me, quite a bit!
One of my favorites is Get Clients NOW!: A 28-Day Marketing Program for Professionals and Consultants by C.J. Hayden. Because I am such a procrastinator, the time-frame structure helps me. Deadlines always light a fire under my tush, and because I am also a perfectionist, I don’t want to be late and I don’t want to do a lousy job.
Some people have that built-in determined-to-get-what-I-want button, and others of us need a little bit more nudging. I’m more of the nudging variety, and that’s why Hayden’s book works well for me. I have utilized some of her suggestions in my marketing tips too.
Another book that I use as a regular go-to book is Shameless Marketing for Brazen Hussies. I have worked with the book’s author, Marilyn Ross, personally, and I can tell you the woman knows of what she speaks (or, really I should say, writes). Though the book is not geared towards authors, but entrepreneurs, many of its basic fundamentals apply to authors and book promotion. In a sense, all authors are entrepreneurs, really – so this book makes sense (it can be found in eBook format, by the way, at a very fabulous bookstore. Perhaps you’ve heard of it? The DPPstore, www.dppstore.com).
Ross also has another book that I’d highly recommend: Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.
Other books I reference are EBook Marketing Made Easy: 101 Great Ways to Promote and Sell Your eBook, by Rusty Fischer; and Guerrilla Publicity by Jay Conrad Levinson, Rick Frishman, and Jill Lublin.
Of course I also find all kinds of ideas from newsletters, such as Dan Poynter’s, Rick Frishman’s, Judy Cullins, and John Kremer. I also get them by typing key words into Google’s search engine.
I write this bi-weekly column in the hopes that I can share some of my experiences, thoughts and game plans with you- and yes, my style, my humor: me. This issue I am sharing where I find some of those resources that help me help you. But marketing and self-promotion inspiration, ideas and strategies come from everywhere. What I am offering here are but a few. Use them if you like and then go out there and find others that work for you just as well or even better.
That’s my two cents.
Nicky’s Book Sense List:
EBook Marketing Made Easy: 101 Great Ways to Promote and Sell Your eBook
By Rusty Fisher
Bookbooters Press, 2002
“EBooks have opened up a range of new possibilities for authors to get their work published. But how do you make your eBook stand out from the rest? How do you go about promoting your eBook so that it gains the recognition it deserves? Rusty Fischer, book marketing expert and bestselling author, gives you the answers in EBook Marketing Made Easy, a plethora of proven resources and advice that will help you to promote your eBook to the widest possible audience”
Rusty Fisher is a successful freelance writer, former magazine and book editor, and multi-published author.
Get Clients NOW!: A 28-Day Marketing Program for Professionals and Consultants
by C.J. Hayden
Amacom, 1999
“C.J. Hayden's best-selling book is packed with road-tested tools and strategies to help you design an effective marketing plan, boost your enthusiasm for sales and marketing, and begin to dramatically increase your client base in just 28 days. Using C.J.'s reader-friendly cookbook approach, straightforward tips, and specific techniques, you will:
- Break out of "analysis paralysis" and determine exactly what you need to do first -- and every step of the way
- Find out what really works to market your own professional services... and what doesn't
- Overcome the fear, resistance, and procrastination that block effective action
- Create a customized, affordable, reusable, and realistic marketing plan”
Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work
by Jay Conrad Levinson, Rick Frishman & Michael Larsen
Writer’s Digest Books, 2001
“The war begins before your book even hits the shelves, and you need every weapon you can get to beat back the competition. Guerilla Marketing for Writers puts an entire arsenal at your disposal. Packed with proven insights and advice, it details 100 ways to sell your work before and after it’s published. This wide range of “weapons”—practical low-cost and no-cost marketing techniques—will help you design a powerful strategy for strengthening your proposals, promoting your books, and maximizing your sales.”
Jay Conrad Levinson, the father of guerrilla marketing, has sold more than one million guerrilla marketing books since 1984.
Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry.
Michael Larsen is a successful literary agent and the author of Literacy Agents and How to Write a Book Proposal.
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
By Jay Conrad Levinson, Rick Frishman, and Jill Lublin
Adams Media, an F + W Publications Company, 2002
“Publicity is one of the most overlooked marketing tools. With a little information and training, it can be one of the most powerful marketing tools for any company, large or small.Guerrilla Publicity builds on the potential and wisdom of the best-selling Guerrilla Marketing Series with simple to use and easy to understand tips, tactics and resources to increase the effectiveness and profit potential of your business.”
Jay Conrad Levinson, the father of guerrilla marketing, has sold more than one million guerrilla marketing books since 1984.
Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry.
Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. As CEO of the public relations strategic consulting firm Promising Promotion and founder of Good News Media, Inc. Jill hosts the nationally syndicated radio show, “Do the Dream.”
Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses
By Marilyn & Tom Ross
Communication Creativity, 1999
“Turn yourself into a book marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to book promotion and generating tons of free publicity, then discover how to capitalize on it.”
Marilyn and Tom Ross -- authors, speakers, consultants, coaches -- are the champions of self publishing service. This internationally acclaimed team has helped thousands of authors sell millions of books. Marilyn also works as a publishing consultant. She accepts a limited number of ongoing coaching and hourly phone consulting clients. So, if you need help shaping a manuscript, advice on book printing issues, or assistance with a profit-making national book marketing campaign, contact her today!
The Nine Modern Day Muses (and a Bodyguard): 10 Guides to Creative Inspiration for Artists, Poets, Lovers, and Other Mortals Wanting to Live a Dazzling Existence
by Jill Badonsky, M.Ed.
The Penguin Group, 2001
“Jill Badonsky takes the nine classical Greek Muses and updates them for our time, personifying ten principles designed to overcome creative blocks and embrace the wonders of self-expression. Each Muse will take you on a journey and share with you:
- Empowering exercises to awaken creativity
- Brainstorming
- Muse rituals to inspire faith and confidence
- Muse Walks
- Spiritual affirmations
- Quotes from mortals who’ve been inspired by the Muses
- Journaling, and much more”
Jill Badonsky, M.Ed., is a creativity coach, workshop leader, artist, and marketing consultant who is the founder and director of the Muse Is In, an organization devoted to coaching, teaching, facilitating, and marketing workshops and retreats to awaken creativity.
One Small Step Can Change Your Life: The Kaizen Way
by Robert Maurer, Ph.D.
Workman Publishing, 2004
“Unleash the potent force of kaizen, the Japanese technique of achieving great and lasting success through small, steady steps…Kaizen works because it melts away resistance – in particular, the ‘fight-or-flight’ brain chemistry behind people’s underlying fear of change.
An expert on the art of success, Dr. Robert Maurer has helped countless people and businesses use kaizen to reach their objectives and maintain excellence. Distilling its secrets, Dr. Maurer shows not only how and why kaizen works, but how to make it work for you…how to realize ambitions by sidestepping any impediments…As one client succinctly put it, ‘the steps [are] so small I couldn’t fail.’”
Robert Maurer, Ph.D. is an Associate Clinical Professor at the UCLA School of Medicine, a behavioral health instructor at the Canyon Ranch Health Spa in Tucson, Arizona, and runs The Science of Excellence, a consulting firm.
Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do
by Lee Silber
Three Rivers Press, 2001
“Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career…
- How to market without money
- How to create marketing materials that will sell you even when you’re not around
- How to build a buzz using word of mouth
- How to use the internet in ways you never thought of to promote yourself
- How to get the leaders in your field to endorse and help you”
Lee Silber, author of Time Management for the Creative Person and Career Management for the Creative Person, is an accomplished graphic artist, drummer, workshop leader, and radio talk-show host and is the founder of five companies, including CreativeLee Speaking.
Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Strategies for Savvy Entrepreneurs
By Marilyn Ross
Communication Creativity, 2000
“With Shameless Marketing for Brazen Hussies you'll learn how to combine estrogen with entrepreneurship for revolutionary success (even if you’re a man)!
The material covers everything from generating free publicity (then truly profiting from it) to advertising on the cheap—from forming strategic alliances to capitalizing on nontraditional sales channels.”
Marilyn Ross, who has been called a "trend tracker" by Entrepreneur magazine, has written or co-authored 13 books. Her Big Ideas for Small Service Businesses was selected as one of the 30 best business books of the year by Soundview Executive Book Summaries. In Shameless Marketing for Brazen Hussies she again preaches about what she practices.
Nicky’s Newsletter/Tips Sense List:
Judy Cullins
http://www.bookcoaching.com/ezine.shtml
Rick Frishman
http://www.rickfrishman.com/newsletter.html
John Kremer
http://www.bookmarket.com/tips.html
Dan Poynter
http://www.parapublishing.com/sites/para/
The real purpose of books is to trap the mind into doing its own thinking.
- Christopher Morley
Every two weeks for the last nine months I have written a marketing tip for this newsletter. Most of the tips are based on my own personal experience coupled with information, facts and expertise from marketing experts or from others in the creative fields.
I wanted to seize the opportunity this week to recognize the books and the authors who I have turned to time and again to help me write this column. I also wanted to make available, to all who are interested, information about the books I use the most, in case you are curious about gathering more marketing and promotional ideas.
Different books may tout the same techniques or ideas – but you may find you tend to like one author’s or expert’s style more than another’s. You may also find that you enjoy merging ideas, strategies and styles to create your own. That’s what I have found works best for me. This is also why I tend to draw ideas from so many different books.
I call my reliance on all kinds of books for ideas and techniques “book sense”. I devour books on writing and creativity and draw from many viewpoints, styles and expertise to help me formulate and grow my own. I do the same when it comes to marketing and promotion.
It makes sense to me to draw from as many resources as possible to get the most out of myself for myself. If an idea or method works for one person, I am always game to try it and tweak it to suit my style and my objective(s).
However, that doesn’t mean I get into action right away.
I do believe that some of the same things that hold some of us back as authors are the same things that can hold us back from self-promotion: procrastination, perfectionism and the inner critic.
Back in December, 2005 I wrote a marketing tip called One Small Step and followed it up two weeks later with Steppin’ On. The tips were about taking the first step – just a small step – towards marketing your book, and then, subsequently, adding on another step or two.
Personal experience combined with “book sense” helped me write those two articles. Sometimes, just thinking about promoting myself and my work is overwhelming. Dr. Robert Maurer’s One Small Step Can Change Your Life: The Kaizen Way has helped me learn to break down the bigger picture, including my goals, into small, small steps. Once I was able to practice that technique, I could apply it to any marketing idea I wanted to garner results.
Another book I used for the same articles was The Nine Modern Day Muses (and a Bodyguard): 10 Guides to Creative Inspiration for Artists, Poets, Lovers, and Mortals Wanting to Live a Dazzling Existence, by Jill Badonsky, M.Ed.
For inspiration, support, and tried-and-true ideas, I utilize The Nine Modern Day Muses almost all the time. Badonsky has updated the Muses of Ancient Greece into contemporary Muses who help you get started with things (Marge – who believes in breaking things down into 15-minute increments), try new things (Albert – who believes everything you do is relative to whether you think you can do it), and who help you believe in yourself and what you are doing (Muse Song and Arnold, the Bodyguard).
Badonsky’s book has helped me think out of the box when it comes to marketing. Albert, the Muse of imagination and innovation, has inspired me with humor, encouraged me to merge two old ideas, or two or more completely seemingly unassociated ideas, to create a new one, and to look at things and do things differently.
Because marketing takes time and money (both of which many of us authors have little of), thinking out of the box becomes essential. Lee Silber’s Self-Promotion for the Creative Person is an excellent resource, especially for coming up with and expanding upon off-the-beaten path marketing ideas: Ideas that use more brain than buck.
And speaking of lots and lots of bang for (mostly) less buck or for free, some of the best tips and strategies I have found have come from Guerrilla Marketing for Writers, by Jay Conrad Levinson, Rick Frishman and Michael Larsen. I suppose I should be careful when I say “the best”. It really all amounts to style. I love the way Badonsky, Silber and the Levinson-Frishman-Larsen book are written. They’re fun with a hint of wacky and written in a more conversational spirit than most how-to books.
But how-to books that offer lots of structure help disorganized little-ol’-me, quite a bit!
One of my favorites is Get Clients NOW!: A 28-Day Marketing Program for Professionals and Consultants by C.J. Hayden. Because I am such a procrastinator, the time-frame structure helps me. Deadlines always light a fire under my tush, and because I am also a perfectionist, I don’t want to be late and I don’t want to do a lousy job.
Some people have that built-in determined-to-get-what-I-want button, and others of us need a little bit more nudging. I’m more of the nudging variety, and that’s why Hayden’s book works well for me. I have utilized some of her suggestions in my marketing tips too.
Another book that I use as a regular go-to book is Shameless Marketing for Brazen Hussies. I have worked with the book’s author, Marilyn Ross, personally, and I can tell you the woman knows of what she speaks (or, really I should say, writes). Though the book is not geared towards authors, but entrepreneurs, many of its basic fundamentals apply to authors and book promotion. In a sense, all authors are entrepreneurs, really – so this book makes sense (it can be found in eBook format, by the way, at a very fabulous bookstore. Perhaps you’ve heard of it? The DPPstore, www.dppstore.com).
Ross also has another book that I’d highly recommend: Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.
Other books I reference are EBook Marketing Made Easy: 101 Great Ways to Promote and Sell Your eBook, by Rusty Fischer; and Guerrilla Publicity by Jay Conrad Levinson, Rick Frishman, and Jill Lublin.
Of course I also find all kinds of ideas from newsletters, such as Dan Poynter’s, Rick Frishman’s, Judy Cullins, and John Kremer. I also get them by typing key words into Google’s search engine.
I write this bi-weekly column in the hopes that I can share some of my experiences, thoughts and game plans with you- and yes, my style, my humor: me. This issue I am sharing where I find some of those resources that help me help you. But marketing and self-promotion inspiration, ideas and strategies come from everywhere. What I am offering here are but a few. Use them if you like and then go out there and find others that work for you just as well or even better.
That’s my two cents.
Nicky’s Book Sense List:
EBook Marketing Made Easy: 101 Great Ways to Promote and Sell Your eBook
By Rusty Fisher
Bookbooters Press, 2002
“EBooks have opened up a range of new possibilities for authors to get their work published. But how do you make your eBook stand out from the rest? How do you go about promoting your eBook so that it gains the recognition it deserves? Rusty Fischer, book marketing expert and bestselling author, gives you the answers in EBook Marketing Made Easy, a plethora of proven resources and advice that will help you to promote your eBook to the widest possible audience”
Rusty Fisher is a successful freelance writer, former magazine and book editor, and multi-published author.
Get Clients NOW!: A 28-Day Marketing Program for Professionals and Consultants
by C.J. Hayden
Amacom, 1999
“C.J. Hayden's best-selling book is packed with road-tested tools and strategies to help you design an effective marketing plan, boost your enthusiasm for sales and marketing, and begin to dramatically increase your client base in just 28 days. Using C.J.'s reader-friendly cookbook approach, straightforward tips, and specific techniques, you will:
- Break out of "analysis paralysis" and determine exactly what you need to do first -- and every step of the way
- Find out what really works to market your own professional services... and what doesn't
- Overcome the fear, resistance, and procrastination that block effective action
- Create a customized, affordable, reusable, and realistic marketing plan”
Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work
by Jay Conrad Levinson, Rick Frishman & Michael Larsen
Writer’s Digest Books, 2001
“The war begins before your book even hits the shelves, and you need every weapon you can get to beat back the competition. Guerilla Marketing for Writers puts an entire arsenal at your disposal. Packed with proven insights and advice, it details 100 ways to sell your work before and after it’s published. This wide range of “weapons”—practical low-cost and no-cost marketing techniques—will help you design a powerful strategy for strengthening your proposals, promoting your books, and maximizing your sales.”
Jay Conrad Levinson, the father of guerrilla marketing, has sold more than one million guerrilla marketing books since 1984.
Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry.
Michael Larsen is a successful literary agent and the author of Literacy Agents and How to Write a Book Proposal.
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
By Jay Conrad Levinson, Rick Frishman, and Jill Lublin
Adams Media, an F + W Publications Company, 2002
“Publicity is one of the most overlooked marketing tools. With a little information and training, it can be one of the most powerful marketing tools for any company, large or small.Guerrilla Publicity builds on the potential and wisdom of the best-selling Guerrilla Marketing Series with simple to use and easy to understand tips, tactics and resources to increase the effectiveness and profit potential of your business.”
Jay Conrad Levinson, the father of guerrilla marketing, has sold more than one million guerrilla marketing books since 1984.
Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry.
Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. As CEO of the public relations strategic consulting firm Promising Promotion and founder of Good News Media, Inc. Jill hosts the nationally syndicated radio show, “Do the Dream.”
Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses
By Marilyn & Tom Ross
Communication Creativity, 1999
“Turn yourself into a book marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to book promotion and generating tons of free publicity, then discover how to capitalize on it.”
Marilyn and Tom Ross -- authors, speakers, consultants, coaches -- are the champions of self publishing service. This internationally acclaimed team has helped thousands of authors sell millions of books. Marilyn also works as a publishing consultant. She accepts a limited number of ongoing coaching and hourly phone consulting clients. So, if you need help shaping a manuscript, advice on book printing issues, or assistance with a profit-making national book marketing campaign, contact her today!
The Nine Modern Day Muses (and a Bodyguard): 10 Guides to Creative Inspiration for Artists, Poets, Lovers, and Other Mortals Wanting to Live a Dazzling Existence
by Jill Badonsky, M.Ed.
The Penguin Group, 2001
“Jill Badonsky takes the nine classical Greek Muses and updates them for our time, personifying ten principles designed to overcome creative blocks and embrace the wonders of self-expression. Each Muse will take you on a journey and share with you:
- Empowering exercises to awaken creativity
- Brainstorming
- Muse rituals to inspire faith and confidence
- Muse Walks
- Spiritual affirmations
- Quotes from mortals who’ve been inspired by the Muses
- Journaling, and much more”
Jill Badonsky, M.Ed., is a creativity coach, workshop leader, artist, and marketing consultant who is the founder and director of the Muse Is In, an organization devoted to coaching, teaching, facilitating, and marketing workshops and retreats to awaken creativity.
One Small Step Can Change Your Life: The Kaizen Way
by Robert Maurer, Ph.D.
Workman Publishing, 2004
“Unleash the potent force of kaizen, the Japanese technique of achieving great and lasting success through small, steady steps…Kaizen works because it melts away resistance – in particular, the ‘fight-or-flight’ brain chemistry behind people’s underlying fear of change.
An expert on the art of success, Dr. Robert Maurer has helped countless people and businesses use kaizen to reach their objectives and maintain excellence. Distilling its secrets, Dr. Maurer shows not only how and why kaizen works, but how to make it work for you…how to realize ambitions by sidestepping any impediments…As one client succinctly put it, ‘the steps [are] so small I couldn’t fail.’”
Robert Maurer, Ph.D. is an Associate Clinical Professor at the UCLA School of Medicine, a behavioral health instructor at the Canyon Ranch Health Spa in Tucson, Arizona, and runs The Science of Excellence, a consulting firm.
Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do
by Lee Silber
Three Rivers Press, 2001
“Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career…
- How to market without money
- How to create marketing materials that will sell you even when you’re not around
- How to build a buzz using word of mouth
- How to use the internet in ways you never thought of to promote yourself
- How to get the leaders in your field to endorse and help you”
Lee Silber, author of Time Management for the Creative Person and Career Management for the Creative Person, is an accomplished graphic artist, drummer, workshop leader, and radio talk-show host and is the founder of five companies, including CreativeLee Speaking.
Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Strategies for Savvy Entrepreneurs
By Marilyn Ross
Communication Creativity, 2000
“With Shameless Marketing for Brazen Hussies you'll learn how to combine estrogen with entrepreneurship for revolutionary success (even if you’re a man)!
The material covers everything from generating free publicity (then truly profiting from it) to advertising on the cheap—from forming strategic alliances to capitalizing on nontraditional sales channels.”
Marilyn Ross, who has been called a "trend tracker" by Entrepreneur magazine, has written or co-authored 13 books. Her Big Ideas for Small Service Businesses was selected as one of the 30 best business books of the year by Soundview Executive Book Summaries. In Shameless Marketing for Brazen Hussies she again preaches about what she practices.
Nicky’s Newsletter/Tips Sense List:
Judy Cullins
http://www.bookcoaching.com/ezine.shtml
Rick Frishman
http://www.rickfrishman.com/newsletter.html
John Kremer
http://www.bookmarket.com/tips.html
Dan Poynter
http://www.parapublishing.com/sites/para/
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